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68. Compared with other TV talk shows, both the Jerry Springer and the Oprah Winfrey are_____.
A. more interesting B. unusually popular C. more detailed D. more formal
69. Though the social problems Jerry Springer talks about appear unpleasant, people who watch the shows_____.
A. remain interested in them B. are ready to face up to them
C. remain cold to them D. are willing to get away from them
70. Which of the following is likely to be a topic of the Oprah Winfrey show?A.
A new type of robot. B. Nation hatred.
C. Family income planning. D. Street accident.
71. We can learn from the passage that the two talk shows_______.
A. have become the only ones of its kind B. exploit the weaknesses in human nature
C. appear at different times of the day D. attract different people
(D) Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. “It’s iniquitous,” they say, “that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays„”
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from theadvertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc. , from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
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